William Walmsley and William Lyons formed Jaguar in 1922, but it was then known as SS. After the Second World War those two letters had rather negative conotations, so Jaguar was settled upon. It's most famous for the C and D-type prototypes and the groundbreaking E-type, but its appeal covers luxury saloons, roadsters, supercars and more.
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After a difficult start, the Jaguar XJ-S eventually went on to sell well as a new car, and then pick up a useful classic following, which continues to grow to this day.