The world’s first Jaguar dealership, established in 1927 and responsible for supplying vehicles to the Royal family, is to give up its franchise because it feels unable to meet the corporate standards now demanded by the marque.
First ever Jaguar dealership to close
RA Creamer, based close to Kensington Palace, operates from central London mews location and was the first garage to become a Jaguar franchisee.
Over the last 40 years it has provided vehicles to both the Queen and Prince Charles. However, due to its quaint but constrained location, upgrading and modernising the 89-year old firm’s premises to meet Jaguar requirements would be difficult. The marque also wants its dealers to stock Land Rover alongside Jaguars. Both brands are owned by Indian firm Tata.
‘The decision has not been taken lightly as our history here is a long and proud one,’ said managing director Michael Quinn, who is the grandson of Jaguar founder Sir William Lyons.